Cities Roll out Red Carpet for Eras Tour


Taylor Swift’s Eras Tour has been a commercial boon for each city it visits.

Faith Myers, Staff Writer

Taylor Swift keeps making history by selling out the most concert tickets in a single day and being the first artist to have all top ten songs from only one album on the Billboard Hot 100 chart in the U.S. She’s so successful that cities are now competing to try to show who loves her the most!

Taylor Swift started her much anticipated Eras Tour on March 17, 2023 in Glendale Arizona. Except it wasn’t Glendale for that weekend. Mayor Jerry Weiers announced on March 13th in honor of The Eras Tour Glendale would officially be called Swift City.

Swift went to Las Vegas next where the city had a calmer celebration. The LED structure on Las Vegas Boulevard was changed from their original colors to Swift’s era colors.

When she went to Arlington, Texas next, they went all out. In honor of the Eras Tour, the mayor declared it ‘Taylor Swift Weekend’. The city temporarily named Randol Mill Road, Taylor Swift Way and she was offered the key to the city. They also lit up city hall red as a reference to her 2012 album and re-recorded 2022 album Red.

Next she was going to Tampa, Florida and Mayor Jane Castor said she wanted to go bigger than any other city. Hillsborough County temporarily changed its name to Swiftsborough. Taylor was also offered a key to the city and was granted mayorship for one day.

Houston, Texas didn’t go as big, but they renamed NRG Stadium, NRG Stadium (Taylor’s Version). Harris County Judge Lina Hidalgo issued a proclamation declaring April 21-23 to be “Taylor Swift-The Eras Tour” weekend.

In Atlanta although it wasn’t a city thing, the fans did something amazing for Taylor Swift. Even though light up bracelets are provided for the concert, fans light up their phone flashlights when Taylor was performing her song “Marjorie” about her late grandmother. The gesture made her tear up during her next song.

Nashville, Tennessee is very special to Taylor Swift. It is where her whole career started. In honor of The Eras Tour, Nashville built a bench with a quote on it saying, “For Taylor Swift – A bench for you to read on at Centennial Park – Welcome home, Nashville.” This references the lyrics in Swift’s song Invisible String, “Green was the color of the grass where I used to read at Centennial Park.”

These cities have good reason to honor Swift and her tour. She’s bringing them so much publicity by just going to the city, they need to thank her somehow. Every time a city does a grand gesture for her, it brings great marketing for the city, as well as revenue. Expect the rest of the cities on the tour to continue to raise the bar to make Swift feel welcome.